Direct marketing is utilised by the Cobra Group to get the products and services directly to the target market. This is a massive task, but with intensively trained manpower that have the right attitude, direct marketing is becoming a highly effective means of delivering products and services to the market. Adam Smith's theory of 'Division of Labour' is indirectly applied to get the benefits of marketing. With the aim being cost-effective selling through productive activities, the company professionals are not loaded with targets, but are given the freedom to think creatively to complete the task. With the personnel focused on delivering efficient service there is improved satisfaction of customers, which automatically increases the business opportunities for The Cobra Group.
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