Marketing concept is the philosophy by which firms analyse the needs of their customers in order to make decisions to satisfy those needs. The Cobra Group has attained remarkable achievements in the field of direct marketing by doing business adopting this marketing concept as its basic philosophy. The concept involves 3 basic ideas:
- Focusing on customer needs before developing the marketing strategy.
- Aligning all functions of the company to focus on those needs.
- Realizing a profit by successfully satisfying customer needs over the long-term.
As marketing concept highly demands marketing research, the team is fully equipped to define market segments, their size, and their needs. To satisfy those needs, the marketing team of the Cobra Group systematically makes decisions on optimum strategies for reaping the best results.
